Branding What is brand identity design? 12 April 2025 / 30 April 2025 by umbrellanoir Brand identity design is the visual and conceptual expression of your brand. It includes elements like logos, color palettes, typography, and other design assets that differentiate your brand from competitors and create a consistent, recognizable image. A strong brand identity is essential for the long-term success of any business. It’s not just about how your brand looks—it’s about communicating the strategic essence of your business through thoughtful design. Read more »
Branding The psychology of brands and the power of emotion: 5 key points on their survival 3 April 2025 / 12 April 2025 by umbrellanoir When making high-value purchases, logic plays a role—but emotions often seal the deal. After assessing features and benefits, we gravitate toward brands that make us feel something—whether it's desire, happiness, safety, or excitement. Read more »
