Killer digital marketing & creative project management

				[{"id":2116,"link":"https:\/\/umbrellanoir.com\/en\/insights\/what-is-brand-identity-design\/","name":"what-is-brand-identity-design","thumbnail":{"url":false,"alt":false},"title":"What is brand identity design?","author":{"name":"umbrellanoir","link":"https:\/\/umbrellanoir.com\/en\/author\/umbrellanoir\/"},"date":"Apr 12, 2025","dateGMT":"2025-04-12 11:50:21","modifiedDate":"2025-04-13 07:06:02","modifiedDateGMT":"2025-04-13 07:06:02","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/umbrellanoir.com\/en\/insights\/category\/branding\/\" rel=\"category tag\">Branding<\/a>","space":"<a href=\"https:\/\/umbrellanoir.com\/en\/insights\/category\/branding\/\" rel=\"category tag\">Branding<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":4,"sec":29},"status":"publish","content":"Brand identity design: where it fits and why it matters Brand identity design is the visual and conceptual expression of your brand. It includes elements like logos, color palettes, typography, and other design assets that differentiate your brand from competitors and create a consistent, recognizable image."},{"id":941,"link":"https:\/\/umbrellanoir.com\/en\/insights\/why-more-companies-will-embrace-a-hybrid-marketing-model-in-2025\/","name":"why-more-companies-will-embrace-a-hybrid-marketing-model-in-2025","thumbnail":{"url":"https:\/\/umbrellanoir.com\/wp-content\/uploads\/2025\/04\/embrace-hybrid-marketing-2025.png","alt":""},"title":"This is why more companies will embrace a hybrid marketing model in 2025","author":{"name":"umbrellanoir","link":"https:\/\/umbrellanoir.com\/en\/author\/umbrellanoir\/"},"date":"Apr 3, 2025","dateGMT":"2025-04-03 10:33:55","modifiedDate":"2025-04-13 07:16:51","modifiedDateGMT":"2025-04-13 07:16:51","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/umbrellanoir.com\/en\/insights\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","space":"<a href=\"https:\/\/umbrellanoir.com\/en\/insights\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":32},"status":"publish","content":"As digital marketing continues to evolve, 2025 is set to be the year when the hybrid marketing model takes center stage. The traditional approach of relying solely on in-house teams, external agencies, or independent freelancers is losing its appeal in a landscape that demands flexibility, specialized"},{"id":885,"link":"https:\/\/umbrellanoir.com\/en\/insights\/the-psychology-of-brands-and-the-power-of-emotion\/","name":"the-psychology-of-brands-and-the-power-of-emotion","thumbnail":{"url":"https:\/\/umbrellanoir.com\/wp-content\/uploads\/2025\/04\/psychology-of-brands.jpg","alt":"Psychology of brands"},"title":"The psychology of brands and the power of emotion: 5 key points on their survival","author":{"name":"umbrellanoir","link":"https:\/\/umbrellanoir.com\/en\/author\/umbrellanoir\/"},"date":"Apr 3, 2025","dateGMT":"2025-04-03 08:36:42","modifiedDate":"2025-04-12 08:13:06","modifiedDateGMT":"2025-04-12 08:13:06","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/umbrellanoir.com\/en\/insights\/category\/branding\/\" rel=\"category tag\">Branding<\/a>","space":"<a href=\"https:\/\/umbrellanoir.com\/en\/insights\/category\/branding\/\" rel=\"category tag\">Branding<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":3,"sec":24},"status":"publish","content":"Why do we choose one brand over another, how does the psychology of a consumer work? In this article, we explore how marketers shape our decision-making process. When making high-value purchases, logic plays a role\u2014but emotions often seal the deal. After assessing features and benefits, we"},{"id":819,"link":"https:\/\/umbrellanoir.com\/en\/insights\/how-ux-can-drive-business-growth\/","name":"how-ux-can-drive-business-growth","thumbnail":{"url":"https:\/\/umbrellanoir.com\/wp-content\/uploads\/2025\/04\/ux-business-grow.png","alt":"How UX can drive business growth"},"title":"How UX can drive business growth","author":{"name":"umbrellanoir","link":"https:\/\/umbrellanoir.com\/en\/author\/umbrellanoir\/"},"date":"Apr 2, 2025","dateGMT":"2025-04-02 18:15:04","modifiedDate":"2025-04-12 08:13:19","modifiedDateGMT":"2025-04-12 08:13:19","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/umbrellanoir.com\/en\/insights\/category\/ux-design\/\" rel=\"category tag\">UX design<\/a>","space":"<a href=\"https:\/\/umbrellanoir.com\/en\/insights\/category\/ux-design\/\" rel=\"category tag\">UX design<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/umbrellanoir.com\/en\/insights\/tag\/design\/' rel='post_tag'>design<\/a><a href='https:\/\/umbrellanoir.com\/en\/insights\/tag\/ux\/' rel='post_tag'>ux<\/a>"},"readTime":{"min":2,"sec":24},"status":"publish","content":"When solving problems, people tend to rely on their own perspectives\u2014often without realizing it. We naturally focus on our own needs rather than those of others. A more effective approach is to step into the user\u2019s shoes, understanding their challenges and addressing them from their point"}]