Social media marketing
We build loyal communities using tailored strategies for each social platform.
Is your brand missing a social media strategy that truly makes a difference?
We specialize in creating always-on and campaign-driven content that increases your visibility and strengthens your community across all social platforms.

Bring your business to life on social media
How do you approach social media marketing? Where do you find the time—and more importantly—how do you effectively manage your account or run ads? Together, we’ll answer these questions and develop the perfect custom strategy.
Outsourcing your social media management to Umbrella Noir means a targeted approach to your audience. It's a continuous process in which we constantly strive to improve results for your business. Together, we’ll turn your followers into loyal fans.
There is no golden strategy that works in every industry. We continuously evaluate and analyze in order to achieve the best results. Always in consultation, because together we form the expertise for top performance.
Advertising on social media
Imagine this: your brand in the spotlight, right at the moment your ideal customer is scrolling through their feed. No shots in the dark, but targeted campaigns powered by smart, detailed targeting. We make sure your message reaches the people who are genuinely interested in what you offer.
And it doesn’t stop there. While your ads are running, we closely monitor their performance. We continuously optimize — adjusting where needed, accelerating what works. That way, we get the most out of every euro.
Together, we define a suitable budget, based on what matters most to you. Want more clicks to your website? Or is it about increasing video views? You decide, we deliver results.
With every campaign, we expand your brand’s reach and strengthen your online visibility. By communicating regularly and relevantly, we don’t just create reach—we build real connection. A strong bond between you and your audience that lasts.
Our full-service social media marketing…
In today’s digital world, online visibility is essential for any business. And where better to be present than on social media? Platforms like Facebook, Instagram, LinkedIn, and TikTok offer the perfect opportunity to reach your target audience in a direct and personal way.

Channel and community management
Growth happens with content tailored to each platform - not by posting the same thing everywhere. Our strategists align stories with the algorithms of each channel.
- Content strategy: An effective content strategy is essential for success on social media. With a targeted content strategy, we increase visibility and engagement on social platforms, and boost conversions for your brand.
- Copywriting and planning: We write compelling copy that sets your brand apart and schedule it strategically to reach the right audience at the right time. This increases engagement and strengthens your online presence.
- Social media campaigns: We create goal-oriented campaigns tailored to your brand, platforms, and objectives. From strategy to execution, we deliver measurable results and maximum impact on social media.

Social media advertising
We manage effective paid social media campaigns that ensure more visibility and conversion. From strategy to optimization.
- Paid social media management: With paid social media management, we ensure your brand reaches the right people. We optimize campaigns for maximum visibility and conversion, helping you get the most out of your budget and achieve measurable results.
- Media planning, purchasing, analytics, A/B testing: We handle media planning, buying, and analytics for your social media campaigns, and conduct A/B testing to continuously optimize your strategy. This ensures maximum effectiveness and measurable results.
- Reporting and insights: Detailed reports and insights to analyze the performance of your social media campaigns. This gives you clear visibility into what’s working and where you can improve for even better results.

Content creation
We create social-first content, specifically tailored to your channels and target audience. This way we strengthen your brand and stimulate interaction.
- Social-first video (TikTok, Reels): We create short, impactful social-first videos for TikTok and Reels that make your brand stand out in a creative way and boost engagement.
- User generated content, feeds, stories, pins: We leverage user-generated content, feeds, stories, and pins to drive authentic engagement and strengthen your brand. By integrating your audience’s voice, we enhance the credibility and reach of your social media campaigns.
- Graphic design, motion and animation: Visually striking graphic designs, motion, and animations that bring your social media content to life. With creative visuals, we increase engagement and help your brand stand out in a unique way.
Social media marketing in a nutshell

What is social media marketing?
Social media marketing encompasses all marketing activities that strategically use social platforms to make your brand visible to your target audience.
Social media marketing is broad. It ranges from paid ads on Facebook to live interactions on Instagram, and from ultra-short videos on TikTok to long posts on LinkedIn.
By sharing relevant and engaging content, you build brand awareness, increase your online reach, and encourage interaction with your audience.
Social media is a powerful tool to generate traffic, grow your community, and achieve your business goals, from more leads to increased brand recognition.

Benefits of SMM
- Increase your brand awareness
- Creates a stronger bond with your customers and brand
- Fast communication improves your service and brand reputation
- Content and interaction drive more engagement and conversions
- Social media is more cost effective than traditional advertising