Brand identity & visual identity

We craft cohesive brand identities for businesses of all sizes to drive success.

Do you need new branding, or is your current branding in need of a fresh update or redesign?

Are you unhappy with the impact of your branding and looking to create more recognition and visibility?

We create a brand you can be proud of — now and in the future

Want to create a brand that you're proud of and want to shout about? Branding is more than just a logo; it’s about crafting a story with the right visual impact, speaking with a consistent voice across all platforms, and designing for every application. At Umbrella Noir, this is our top priority.

We offer a wide range of branding services, from research and strategy to brand design, guidelines, implementation, and more. We support the entire process, from launch and beyond.

At Umbrella Noir, we uncover who you are, what you offer, and who your audience is to create impactful brands with the right tone and visuals across all platforms, online and offline.

A strong brand is more than just a logo

Designing a brand is about much more than just creating a logo — it’s the story of your business. It’s about who you are, what you do, and the values you represent. At our marketing agency, we ensure consistent and powerful branding that aligns seamlessly with your identity and fits all communication channels, both online and offline.

We don’t just create a visual identity — we also develop a complete launch campaign that positions your brand strongly in the market. In addition, we create a comprehensive brand book that clearly outlines all the style guidelines. This ensures that everyone inside and outside your organization knows exactly how to apply your brand consistently and effectively.

Always with you and your business as the foundation — so your brand remains authentic and recognizable, and makes the right impact on your target audience. Together, we build a brand you can be proud of and share with confidence.

I want to put my brand on the map!

Our full-service branding…

Umbrella Noir is a creative agency with a network of strategists, designers, and marketers. With design in our DNA and extensive experience in brand identity, we ensure seamless collaboration between strategy, marketing, and research — resulting in one powerful and cohesive story.

All our services

Brand

We create a strong, consistent, and unique brand name for your business — everything that makes your brand a powerful and cohesive whole.

Mission & Vision: What your brand stands for and where it wants to go.
Core values: The driving forces that give your brand its character.
Storytelling: The story that touches people and stays with them.
Brand guidelines: The rules for a consistent visual and verbal identity.
Positioning: The place your brand occupies in the minds of your target audience.
Customer experience: How your brand feels in every interaction.

Brand identity

Your brand identity, built consistently and authentically. We create a package of various brand elements — the foundation for your visual identity.

Logo: The recognition point of your brand; strong, clear, and always present.
Color: The emotional tone of your brand, bringing atmosphere and recognition.
Typography: Your visual voice; unique, distinctive, and consistent.
Design system: The building blocks of your brand identity; the foundation for a consistent visual style and efficient brand management.
And more... These are the core pillars of a solid brand identity, but there’s much more involved.

Rebranding

We create a redesign of your existing brand — whether it’s a refresh of the brand identity or a completely new design.

Visual identity: We refresh the look & feel of your brand: name, logo, color palette, and web design create immediate recognition.
Brand message: We sharpen your story: from tone of voice to slogan, content, and storytelling — clear, distinctive, and purposeful.
Actions: We make sure your brand comes to life in practice: through customer contact, events, service, and all actions that fulfill your promise.
Strategic positioning: Together, we define your place in the market: who you are, who you serve, and why you matter.

Brand identity in short

What is a brand identity?

By brand identity, we mean all the visible and audible elements that make your brand recognizable.

Think of your visual style (such as fonts, colors, and graphic elements), your name, tone of voice, and the way you communicate. In short: everything that allows people to see, hear, or feel that it’s you.

The core of your brand identity is formed by your Distinctive Brand Assets (DBAs). This goes beyond just visual elements.

These are often your logo and colors, but also include taglines, sounds, or jingles. They are unique characteristics through which people recognize your brand instantly — sometimes even without seeing or hearing your name.