Branding What is brand identity design? 12 April 2025 / 13 April 2025 by umbrellanoir Brand identity design is like the face and personality of your business—it’s how the world sees and connects with you. So, what is a brand? It’s more than just a logo. A brand is the overall impression people have of your company—the emotions, thoughts, and experiences that come to mind when they think of you. Read more »
Marketing This is why more companies will embrace a hybrid marketing model in 2025 3 April 2025 / 13 April 2025 by umbrellanoir The hybrid marketing organization is more than just a trend—it's a proven strategy that enables businesses to operate with greater flexibility, efficiency, and long-term sustainability. Read more »
Branding The psychology of brands and the power of emotion: 5 key points on their survival 3 April 2025 / 12 April 2025 by umbrellanoir When making high-value purchases, logic plays a role—but emotions often seal the deal. After assessing features and benefits, we gravitate toward brands that make us feel something—whether it's desire, happiness, safety, or excitement. Read more »
UX design How UX can drive business growth 2 April 2025 / 12 April 2025 by umbrellanoir User-first mindset is at the heart of UX (User Experience) research and design. By prioritizing the end user’s experience, businesses can create products and services that truly resonate—fueling growth and long-term success. Read more » design ux
