Merkidentiteit Wat is merkidentiteitsontwerp? 12 april 2025 / 13 april 2025 door umbrellanoir Brand identity design is like the face and personality of your business—it’s how the world sees and connects with you. So, what is a brand? It’s more than just a logo. A brand is the overall impression people have of your company—the emotions, thoughts, and experiences that come to mind when they think of you. Lees verder »
Merkidentiteit De psychologie van merken en de kracht van emotie: 5 belangrijke punten voor hun overleving 3 april 2025 / 12 april 2025 door umbrellanoir When making high-value purchases, logic plays a role—but emotions often seal the deal. After assessing features and benefits, we gravitate toward brands that make us feel something—whether it's desire, happiness, safety, or excitement. Lees verder »
