Merkidentiteit Wat is merkidentiteitsontwerp? 12 april 2025 / 13 april 2025 door umbrellanoir Brand identity design is like the face and personality of your business—it’s how the world sees and connects with you. So, what is a brand? It’s more than just a logo. A brand is the overall impression people have of your company—the emotions, thoughts, and experiences that come to mind when they think of you. Lees verder »
Marketing Dit is waarom meer bedrijven in 2025 een hybride marketingmodel zullen omarmen 3 april 2025 / 13 april 2025 door umbrellanoir The hybrid marketing organization is more than just a trend—it's a proven strategy that enables businesses to operate with greater flexibility, efficiency, and long-term sustainability. Lees verder »
Merkidentiteit De psychologie van merken en de kracht van emotie: 5 belangrijke punten voor hun overleving 3 april 2025 / 12 april 2025 door umbrellanoir When making high-value purchases, logic plays a role—but emotions often seal the deal. After assessing features and benefits, we gravitate toward brands that make us feel something—whether it's desire, happiness, safety, or excitement. Lees verder »
UX-design Hoe UX de bedrijfsgroei kan stimuleren 2 april 2025 / 12 april 2025 door umbrellanoir User-first mindset is at the heart of UX (User Experience) research and design. By prioritizing the end user’s experience, businesses can create products and services that truly resonate—fueling growth and long-term success. Lees verder » design ux
